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Cryptocurrency News via Media Man and FxPro
June 14, 2024
Crypto Bears in charge
Market picture
Crypto market capitalisation fell 0.5% to $2.44 trillion as Thursday's growth attempt failed to gain traction due to a new wave of dollar strength. Risk demand is gradually diminishing, forming a sequence of declining intraday highs. However, horizontal support remains in the 2.42 trillion area, where the market also stabilised from May 17th to 20th.
Bitcoin has pulled back below $67K, losing 0.7% in 24 hours. It continues to test the strength of the 50-day moving average, but it doesn't find enough reason to dive lower. Such persistent testing of the lows sets the bears up for quick success with their next target at $60K.
Litecoin is trying to cling to the 200-day moving average near $79.4. There has been support around $75 since March, which has been actively playing the role of resistance from November to January. A failure below promises to be a significant trend reversal signal, with next supports near $67 and $60.
News background
JPMorgan questioned the sustainability of the inflow of funds into spot bitcoin-ETFs. According to the bank's experts, "the high rate of BTC both in relation to the cost of its mining and to the price of gold" may lead to a slowdown in investment growth.
According to on-chain analyst Ali Martinez, the reduced profitability of bitcoin mining due to the April halving has triggered a "wave of capitulation" by miners. Thus, it has simply not been profitable for most miners to mine Bitcoin lately.
Terraform Labs and its co-founder Do Kwon will pay the SEC $4.47bn after settling the ecosystem collapse.
Terraform Labs will cease operations and hand over management of the network to the community.
MicroStrategy will place $500 million in eight-year convertible unsecured notes to "acquire additional bitcoins and fund general corporate purposes."
The Block estimated that funds distributed through airdrops have exceeded $4bn since the beginning of the year. The top three largest airdrops were Jupiter, StarkNet, and Notcoin. Based on the number of tokens issued and average quotes in the following months, each project distributed about $1 bn. Airdrops from Wormhole, Ether follow them http://Friend.Tech, and Wen.
Australian authorities have banned the use of cryptocurrencies for online casino gambling. Companies that do not comply with the rules face fines of more than A$230K.
Crown Resorts And UFC Launch First Of Its Kind Partnership In Australia
June 6, 2024
Crown Resorts to become UFC’s @UFC Event Experiences & Entertainment Partner and “Official UFC Fan Hotel” in Australia
UFC, the world’s premier mixed martial arts promotion and part of TKO Group Holdings (NYSE: TKO), today announced Crown Resorts as the “Official UFC Fan Hotel” and the “Official Event Experiences and Entertainment Partner of UFC” in Australia.
Making the announcement today at Crown Melbourne was No.1 UFC featherweight contender and former champion, Alexander Volkanovski; Peter Kloczko, Vice President Australia and New Zealand, UFC; and Crown Resorts CEO, Ciarán Carruthers.
A first-of-its-kind partnership for UFC in Australia, Crown’s resorts in Melbourne, Sydney, and Perth will deliver an exciting program of unique experiences mixing Crown’s diverse on-site offerings with UFC’s year-round calendar. Crown will also play a major role hosting fan activity during UFC event weeks in Australia.
UFC’s economic impact in Australia to date has been significant. UFC 284: MAKHACHEV vs. VOLKANOVSKI in Perth last February featured a sold-out RAC Arena with 14,124 fans in attendance, 63% of which came from outside Western Australia, and generated a $A42.8 million economic impact for the city and surrounding region. The event provided global exposure for Perth and WA, with 44 billion media impressions valued at over $A1 billion. UFC 243: WHITTAKER vs. ADESANYA in Melbourne in 2019 attracted 57,127 fans and generated a $A109.1 million economic impact for the region.
With multi-year deals in place between UFC and the NSW and WA Governments that guarantee multiple blockbuster events in Australia, Crown's partnership with UFC underpins its strategy to help bolster Australia's tourism resurgence by supporting major events that significantly contribute to local economies and attract global audiences.
Perfectly timed with UFC’s return to Perth for UFC 305 at RAC Arena on Sunday, August 18, Crown will be launching exclusive offers and a range of on-site deals to enhance the experience for travelling and local fans.
During UFC’s live events in Australia, Crown will also have a highly visible brand presence in the world-famous Octagon and will be integrated into pay-per-view event broadcasts. The partnership will also feature UFC athlete and talent ambassadors, access to premium UFC event ticketing, hospitality and experiences for VIP and Crown Rewards members, as well as promotion across digital and social media.
“We could not be more excited to partner with Crown Resorts and bring the absolute best of the best to our fans,” said Nick Smith, Vice President, Head of International Business Development, Global Partnerships, UFC & WWE – TKO.
“UFC is a world leader when it comes to premium live events and our content offerings. Similarly, Crown’s three Australian resorts and their commitment to the guest experience is second to none – it’s a perfect pairing. We look forward to building on this partnership for years to come,” added Smith.
Crown Resorts CEO, Ciarán Carruthers, emphasised that the partnership with UFC marks a significant collaboration, providing Crown guests and members with exclusive, unforgettable UFC experiences that are unavailable elsewhere.
“By teaming up with UFC, Crown is affirming its commitment to offering dynamic experiences that engage global audiences. This partnership represents Crown's dedication to energising communities and driving Australia's tourism resurgence; drawing guests to our cities and to our Crown properties that are renowned as the very best in entertainment, dining and accommodation,” Mr Carruthers said.
Fans can also enjoy all Crown has to offer as the group now boasts the title of Official UFC Watch Party and After Party venues.
Stay tuned for more announcements as UFC builds out the highly anticipated UFC 305 Fight Week Schedule. Fans can register their interest and keep up to date at UFC.com/Perth and book all their accommodation needs with Crown Resorts.
(Source: UFC)
#UFC #UFCAustralia #UFCNews #CrownResorts #CrownMelbourne #UFCFanHotel #UFC305 #UFC243 #UFCAustralia #TKO #TKOGroup #MMANews #MMAMedia #casinonews #casinomedia #hotelnews #tourismnews #sportstourism #MixedMartialArts #watchparty #partnership #UFCCrown #sportsmarketing #newsmedia #pressrelease #mediarelease #EntertainmentNews #trend #trends #buzz #media #Aussie #Australia
(Image credit: UFC)
SEO And X Buzz For Pop Culture
Pro Wrestling And Pop Culture Connection
Combat Sports and Contact Sports Connection
News Bytes via Media Man
UFC Partners With Crown Resorts (Melbourne, Australia)
WWE NXT Battleground at UFC Apex, Las Vegas this weekend. June 9, 2024
UFC Teams Up With PCYC (Sydney, Australia), as per tip off 6 months ago
UFC Explored Venue Deal With Manly Warringah Leagues Club (Sea Eagles). Brookville, Sydney, Australia
WWE prepares for shows In Glasgow, Scotland and Japan!
WWE NXT ratings up; TNA Wrestling helps keep positive momentum leading into Battleground
Pro wrestling "forbidden door" strategy helps ignite fan and sports media interest; Fresh dream matches!
UFC press conference cancelled in Dublin, Ireland. Numerous political type protests happening in Ireland. UFC staying clear of political drama says Media Man agency
Bare Knuckle Fighting Championship enjoys additional media buzz since Conor McGregor deal announced
WWE Raw broadcast deal on track with Netflix including in Australia
Most Valuable Promotions: Jake Paul receiving alternative fight proposals from would be opponents to replace Mike Tyson, Tyson camp hopeful of Paul fight via Netflix before end of 2024
CBD, Canna, alternative health b2b deals prevent in combat sports sector. Carma prevalent brand with Mike Tyson, Ric Flair, Hulk Hogan...
CBD: Matt Riddle, RVD and Sean Morley also prominent figures with other brands, dispensaries and outlets
Pro wrestling and MMA promotions become more educated about benefits of SEO for websites to drive extra quality traffic, buzz. Helps sell more tickets, merch and grab additional balanced and positive news media coverage
Australian boxing gym exploring potential documentary; Australian, Russian and U.S connection. Stay tuned!
Josh Barnett's Bloodspot aka Bloodsport Bushido big hit with fans and combat sports media in Japan. Ryogoku, Kokugikan, Tokyo - June 22, 2024
Australian based sports agency receives additional government backed support; Need to know basis! More selective of brand partners, affiliates and associates. Under the watercooler!
TMZ Sports becomes even more active in pro wrestling, MMA and boxing coverage
Additional details to follow.
#prowrestling #wrestling #mma #boxing #combatsports #sportsnews #seo #sem #google #popculture #agency #sportsagent #newsmedia #casinonews #cbd #canna #b2b #alt #community #results #authority #legends #tmz #tmzsports #merch #LasVegas #ple #ott #vod #streaming #press #aff #ko #tko #bizdev #ratings #rankings #Australia #Aussie #trend #trends #buzz #x #xnews #social #watercooler #media #mediaman #mediamanint
Cryptocurrency News via Media Man and FxPro
June 14, 2024
Crypto Bears in charge
Market picture
Crypto market capitalisation fell 0.5% to $2.44 trillion as Thursday's growth attempt failed to gain traction due to a new wave of dollar strength. Risk demand is gradually diminishing, forming a sequence of declining intraday highs. However, horizontal support remains in the 2.42 trillion area, where the market also stabilised from May 17th to 20th.
Bitcoin has pulled back below $67K, losing 0.7% in 24 hours. It continues to test the strength of the 50-day moving average, but it doesn't find enough reason to dive lower. Such persistent testing of the lows sets the bears up for quick success with their next target at $60K.
Litecoin is trying to cling to the 200-day moving average near $79.4. There has been support around $75 since March, which has been actively playing the role of resistance from November to January. A failure below promises to be a significant trend reversal signal, with next supports near $67 and $60.
News background
JPMorgan questioned the sustainability of the inflow of funds into spot bitcoin-ETFs. According to the bank's experts, "the high rate of BTC both in relation to the cost of its mining and to the price of gold" may lead to a slowdown in investment growth.
According to on-chain analyst Ali Martinez, the reduced profitability of bitcoin mining due to the April halving has triggered a "wave of capitulation" by miners. Thus, it has simply not been profitable for most miners to mine Bitcoin lately.
Terraform Labs and its co-founder Do Kwon will pay the SEC $4.47bn after settling the ecosystem collapse.
Terraform Labs will cease operations and hand over management of the network to the community.
MicroStrategy will place $500 million in eight-year convertible unsecured notes to "acquire additional bitcoins and fund general corporate purposes."
The Block estimated that funds distributed through airdrops have exceeded $4bn since the beginning of the year. The top three largest airdrops were Jupiter, StarkNet, and Notcoin. Based on the number of tokens issued and average quotes in the following months, each project distributed about $1 bn. Airdrops from Wormhole, Ether follow them http://Friend.Tech, and Wen.
Australian authorities have banned the use of cryptocurrencies for online casino gambling. Companies that do not comply with the rules face fines of more than A$230K.
Poker/Casino News
Las Vegas
June 14, 2024
World Series Of Poker
Poker superstar in contention for 11th career WSOP victory
Nevada (Las Vegas) - Phil Ivey is in contention for his 11th career World Series of Poker victory. But the poker superstar has two formidable opponents standing in his way. After playing deep into the morning Thursday, action in the star-studded $10,000 buy-in Limit 2-7 Triple Draw Championship Six-Handed event is set to resume at 4 p.m. this afternoon at Horseshoe Las Vegas. The final table will be streamed on PokerGO’s YouTube channel. Ivey is third in chips, trailing Danny Wong and six-time WSOP winner Jason Mercier. The final three players own a combined 17 bracelets, which are awarded for WSOP victories.
Donald Trump talks bitcoin mining and policy at Mar-a-Lago
June 13, 2024
Donald Trump met with leading bitcoin mining executives at the former president's Mar-a-Lago residence Tuesday, engaging with them on related policy issues.
Why it matters: It's the latest development in the presumptive Republican presidential nominee's newfound embrace of the cryptocurrency industry, as he continues to force it into the 2024 election conversation.
Behind the scenes: The mining industry's "Power 30" was in the room, nine to 11 executives from firms collectively representing 30% of the total computing power on the Bitcoin network, according to Jayson Browder, a senior vice president at Marathon Digital, one of the largest publicly-traded mining firms in the U.S.
Executives from Riot Platforms, Terawulf, CleanSpark, Core Scientific, Arkon Energy, Cholla Energy and Exacore were among those in attendance, CNBC reported.
Trump held an Auradine ASIC chip in his hand and was pleased: "He was like, 'Made in America.' Great," Browder said, describing the event for Axios.
Zoom in: Browder described Trump as prepared and informed.
Trump brought up the U.S. Department of Energy's attempt to mandate energy surveys on crypto miners and how crypto prevailed over the Biden administration when one company sued, and won. (The EIA has since decided to temporarily suspend it.)
He also brought up the 30% excise tax the Biden administration proposed for bitcoin miners — based in part to address environmental concerns — in the 2025 budget, Browder said.
Trump spoke of the U.S-China power competition, artificial intelligence, and his desire for the U.S. to be the clear winner in that respect.
Between the lines: "I know what they've been doing to you guys," is the gist of what Trump was trying to convey, according to Browder.
"He understood how bitcoin mining would support these things like AI."
Friction point: The Power 30 impressed upon Trump in the meeting that what they wanted was to be treated fairly, Browder said — something they feel they haven't experienced with the current administration.
Browder said he couldn't speak for the group as to whether they would stand behind Trump in the election, but said that Marathon would engage in the same way with the Biden campaign and the Democratic National Convention if they were "open and willing."
Browder says the group has sought meetings with the Biden administration, but has so far been unsuccessful. (AXIOS)
Full coverage and report via subscription to AXIOS.
https://axios.com/2024/06/13/donald-trump-bitcoin-mining-mar-a-lago
Thursday, 9 May 2024
Wednesday, 1 May 2024
Blog: Content News Media
Blog
Content News Media
SEO News
Search News Media News
Content News Media
Ways to find unique content ideas from real-life insights
Find out how to create content that sets you apart from the competition using untapped sources. Here are four areas to explore.
Marketers often work at a distance from frontline operations.
We may not directly build the product, deal with angry customer phone calls, or be out in the field selling.
We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer.
How, then, can you:
Know what to write about?
Insert meaningful insights into your landing pages or ad creative?
Effectively persuade your target audience that you are the clear choice over your competitors?
Digging new wells to find new content
One of the best writing tips I’ve ever received is to “dig new wells.” That is, to get content no one else is writing, you need to establish different sources.
Too often, content writing for the web starts with the search results. While it makes sense to look at what’s ranking for your target keywords, it should not be your only source of information.
The rise of 10x content and the Skyscraper Technique led some content writers to rely on rewording and combining top pages into a long, SEO-focused page. But it’s not getting outside sources of information.
For me, the best type of content for the web comes from outside the web. Pulling content ideas, inspiration, and even language from real-life sources can help your content stand out, resonate with your target audience, and even alleviate any concerns they have.
Plus, combining outside-sourced content with an SEO’s skills in finding keywords, structuring content, and generating links can form a powerful piece of content that performs nicely.
Here are a few ways to dig new wells to find new content.
1. Source content from employees
The single greatest source of content is from front-line employees. Depending on your business, you might have:
Salespeople
Salespeople earn their living by earning trust, highlighting benefits, and alleviating fears of potential customers or clients.
Any successful salesperson has already worked out a script based on common pain points and exactly what message can help convince people to buy.
Customer service representatives (CSRs)
As frontline workers who come in contact the most with existing customers, they know the most common questions and objections people have.
If a CSR gets asked the same question regularly (say once per week or greater), the answer to that question should become content on your site.
Those doing the work
Another great source of content is from those doing the actual work. Visit the factory floor, buy coffee for the production team, or go for a ride along with the installation team.
By spending time with those who actually make your products or carry out your services, you will get a newfound understanding and appreciation for what they do.
Plus, they should be able to provide great insights into how you are different than your competitors – whether it is better materials, unique processes, or attention to detail.
Example of sourcing content from employees
I had a client in the agriculture industry who wanted to grow by getting their brand in front of more farmers. My main contact was a salesperson working in the field six days a week, traveling from farm to farm.
In some ways, he functioned more as a consultant, helping generate ideas and sharing best practices from others to help each farmer expand their operation.
He would be the first to tell you he was not a great choice for writing new content for their website. Here’s what worked for us: I would get him on the phone while driving between farms, and he would rant.
For half an hour, he would brain-dump his thoughts on a certain product or service his company was offering. I was simply there to transcribe and ask follow-up questions.
When it was time to write the website content, I found that the salesperson’s rants would form 80% of the page. I was merely there to edit and shape it into a logical flow and ensure it was optimized for search and conversions.
2. Source content from current customers
Another well of great content ideas is from your current customers or clients. They are your best source for entering the buyer’s mind and decision-making process.
If possible, make it a habit to regularly interview some of your current customers. Ask them questions about:
Their pain points.
How they researched options.
What mattered and didn’t matter to them as they made a decision.
You can sometimes use these stories as the basis for case studies or featured project pages for your site. At the very least, you will uncover phrases, words and concepts that can become integral parts of your website content and marketing efforts.
Example of sourcing content from current customers
A few years back, I was working on a branding campaign for a furniture company. Their core business was selling through furniture stores; they saw an opportunity to increase sales by working with high-end interior designers.
As we worked on drafting content for their website and marketing material, our team booked calls with a handful of interior designers with whom they currently worked.
These phone calls were a wealth of information and insights into these interior designers’ pain points, goals and dreams.
Some insights they provided were completely unknown to the furniture company. What we learned from these calls proved invaluable in shaping the website content.
3. Source content from past customers
Past customer reviews are among the easiest yet impactful wells to pull content ideas and language.
Whether past customers have left reviews on your Google Business Profile, Amazon, a third-party review site, or your own internal system, these are great sources of info about how the market views your product or service.
Customer reviews are great because they provide a glimpse into your customer's thinking at scale – no need to interview them. Online reviews also collect the right language, pain points, and angles you may not have noticed.
Whenever I take on a new local SEO client, I make it a point to read every review on their Google Business Profile. I like looking for trends and themes across the reviews and see anecdotally what really matters to customers.
Google does pull out themes by seeing the top 10 topics or phrases mentioned in reviews.
You can take your reviews and put them in a sentiment analysis tool to see topics, trends, and talk points that you can share with your CSR or use in your marketing, advertising and website efforts.
Example of sourcing content from past customers
One time, I was reading reviews for a new client in the home service industry.
A few reviews told a similar story: each mentioned the same salesperson by name and how professional and informational the salesperson was – especially compared to other companies. And each said a surprising detail: the salesperson gave a gift of local jam.
One specific salesperson was doing this to make connections with his prospects, but it was leaving such an impact on customers that they mentioned it in their reviews.
When our client found out about this, they made it a standard across all sales staff, and we mentioned it as part of the online appointment scheduler.
4. Source content from competitors
A surprising source of content ideas can come from your competitors.
As we saw above, if online reviews for your own products or services can provide helpful insights for your marketing efforts, what can you learn from reading the reviews of your competitors? A lot!
Find a few of your competitors and read every review of theirs that is three stars or lower. Bad or mixed reviews can provide a gold mine of information about what people don't like about your competitors.
These points can be used in your marketing efforts, as they are pain points your target audience has, and your competitors are not meeting.
Example of sourcing content from competitors
While conducting competitive research for an outdoor structure company, I noticed their main competitors had a fair amount of indifferent reviews. As I read these reviews, I noticed themes. Most reviews mentioned:
A lack of communication.
Misunderstandings about the delivery and installation process.
I took this to the client, and we discussed how we could make their service better. The client worked on strengthening their already solid customer communication system.
On the website, we invested in content to fully explain how they deliver and install their structures, answering every single question their CSR is regularly asked.
Finally, we created a comprehensive guide on the entire sales process, from initial order through installation. We used this as a target for a remarketing campaign to help reengage with potential customers.
Dig deeper: Competitor content analysis: Here’s what you can learn
Start creating new content today
To create content that no one is creating, you need to get different sources no one else can get.
Interview your employees and current customers. Summarize feedback from past customers and those disappointed with your competitors.
Gain valuable insights to tell your unique story and stand out.
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Media Man Platforms Blog Cryptocurrency News via Media Man and FxPro June 14, 2024 Crypto Bears in charge Market picture Crypto market capit...
